Buying a new road bike. It begins as a vague idea, quickly turns into excitement and then snowballs into a major headache before becoming a lesson in the art of procrastination. We turn what should be a pleasurable activity into pure torture. Why?
The paradox of choice. We’re overwhelmed. Marginal differences between groupsets, between colour schemes. Is this the lightest bike I can afford, are these the best wheels, is it aero enough, should I get electric gears, will it fit me? A series of questions which we will over analyse, doubts that will preoccupy our minds more than life itself.